Projects
My design philosophy focuses on extensive research to ensure solutions fully meet user needs. In the projects below, you will see how each initiative began with a problem statement and how, through research and a user-centered approach, new insights were discovered, leading to design recommendations that were subsequently applied to product development.
MaxFruit
Project to obtain the degree in Industrial Designer
Developing a holistic design and innovation strategy to transform prunes into a fun and desirable option for children.
Research Methods: Competitive Benchmarker - Trendy Board - Scenario Board - Persona - User Journey - Business Opportunity - Usability Test.
GoFlight
Project to obtain the UX Professional Certification
Developed a flight selection page, analyzing users and competitors to identify possible improvements and ensure a seamless experience.
Research Methods: Competitive Benchmarker - Usability Test - User Journey - Affinity Map - Wire Frames - High-Fi Prototype (Figma).