Projects
My design philosophy focuses on extensive research to ensure solutions fully meet user needs. In the projects below, you'll see how each initiative began with a problem statement and how, through research and a user-centered approach, new insights were discovered, leading to design recommendations that were subsequently applied to product development.
MaxFruit
Project to obtain the degree in Industrial Designer
In-depth research into the problem and the user. Methodologies such as Competitive Benchmarking, User Journey, and Personas were implemented with the goal of delivering a product that met user needs.
GoFlight
Project to obtain the UX Professional Diploma
To develop an optimal flight selection experience for the website, I applied user-centered research methodologies including competitive benchmarking, user journey mapping, and empathy maps to generate actionable findings and inform the final design solution.
Note: I am currently working on this presentation.