Hej!
Diving into user needs
I'm Liza, a highly motivated and detail-focused individual with a strong, analytical way of thinking. I'm determined to create work that matters and truly makes a positive impact in people's lives.
I am genuinely passionate about understanding real user needs through research methodologies and by constantly iterating on projects in a collaborative environment.
Projects
MaxFruit
Project to obtain the degree in Industrial Designer
In-depth research into the problem and the user. Methodologies such as Competitive Benchmarking, User Journey, and Personas were implemented with the goal of delivering a product that met user needs.
GoFlight
Project to obtain the UX Professional Diploma
To develop an optimal flight selection experience for the website, I applied user-centered research methodologies including competitive benchmarking, user journey mapping, and empathy maps to generate actionable findings and inform the final design solution.